Meet Our Team

Dylan is the guy who turned a bullpen side project into a full-blown brand. With a background in finance and an eye for scalable strategy, he now leads the charge on vision, growth, and making sure no one forgets to reorder inventory. Dylan keeps things moving forward—whether that’s brokering vendor deals, plotting expansion plans, or making sure the team doesn’t waste budget on “experimental colors.” When he’s not running ops, he’s probably watching a Longhorns game while responding to Teams.

If you've ever heard a guy loudly pitch a new flavor profile over a lunch order, it was probably Tanner. As Chief Nicotine Officer, he's the spiritual guide of the brand—equal parts taste tester, hype man, and cultural barometer. His energy is contagious (and hard to ignore), and he’s been known to give unsolicited pouch reviews during investor calls. Tanner claims to have “nic sensed” over 200 Zyn configurations and insists mint is a personality trait. He’s not just part of the culture—he is the culture.

Matt was the first to ask, “Why are we just letting Zyn cans roll around on desks like savages?” Armed with a 3D printer and a point to prove, he built our first ever holder from scratch. That single design led to custom mounts, color runs, and a full product line. As Head of Products, he leads R&D and keeps things stylish, functional, and always just a bit over-engineered. He’s obsessed with design details and ergonomics—like, “rearranged his entire desk for a single prototype” obsessed.

Matthew is technically our Junior Analyst, though you’d be forgiven for thinking he just lives inside Excel. He handles all the modeling, sales tracking, pricing scenarios, and anything else that involves more than two tabs. While others get the glory of naming new product drops or picking launch colors, Legg Rider is in the back making sure the margins make sense. He hasn’t spoken to a customer since 2023, but he can tell you exactly how much we spent on o-rings in Q2.

Sam brings the rare combination of collegiate athletic grit and summa cum laude-level brainpower to our operations game. A proud Ohio State alum, he now runs the logistical machine behind everything we do—from sourcing materials to making sure your custom holder ships out on time and not to Uzbekistan (again). Known for dropping words like “synergistic throughput optimization” in casual conversation, Sam is probably the only person on the team with both a 40-yard dash time and a multi-tabbed Gantt chart for lunch prep. When something breaks, delays, or goes sideways, Sam is the one who fixes it—with extreme vocabulary and even more extreme efficiency.

Trixy is our Global Support lead, though “global” seems to mostly mean he’s never in Houston. Whether he’s “scouting logistics vendors” in SoCal or “resolving supply issues” in Mexico, Jax is constantly on the move. He’ll show up on Zoom with a beach background and swear it’s a WeWork. That said, when customers need help, he delivers—often between flights. Nobody knows where he is, but somehow every refund, shipment, and support ticket still gets handled. We don’t ask questions.

Top secret.